Influence of the attitude, quality and satisfaction of photovoltaic energy in agriculture

Main Article Content

Bonifacio Gaona-Ponce
J. Reyes Altamirano-Cárdenas
Jorge Gustavo Ocampo-Ledesma
Gilberto de Jesús López-Canteñs

Abstract

In Mexico, the installed capacity of photovoltaic energy (PVE) by 2016 was 0.004% of the entire national capacity, despite the country's excellent geographic location to exploit solar radiation, low production costs and low environment impact that it represents. Photovoltaic systems have been successfully used in the agricultural sector, although still with low diffusion. Since it is not easy to identify the direct causes that have limited the adoption of PVE, it is necessary to identify those intrinsic and extrinsic factors that influence its acceptance and acquisition, these findings could be of special interest to manufacturers and distributors of this technology. The purpose of this research was to determine factors of attitude, quality and satisfaction, which determine the decision of purchase photovoltaic energy technology. A semi-structured survey was conducted to 39 agricultural producers, users of the PVE, in the region of Texcoco, State of Mexico. By obtaining correlation coefficients between the elements of attitude, quality and satisfaction, those associated with purchase decision were detected. A hierarchical cluster analysis was applied and three groups with defined significant attributes were formed, which were verified through a discriminant canonical analysis, these techniques determined sensitivity levels with which each element influences the purchase decision of PVE.

Article Details

How to Cite
Gaona-Ponce, B., Altamirano-Cárdenas, J. R., Ocampo-Ledesma, J. G., & López-Canteñs, G. de J. (2021). Influence of the attitude, quality and satisfaction of photovoltaic energy in agriculture. Ingeniería Agrícola, 11(2). Retrieved from https://revistas.unah.edu.cu/index.php/IAgric/article/view/1364
Section
Artículos Originales

References

ADJEN, I.; FISHBEIN, M.: Understanding and predicting social behávior, Ed. Prentice-Hall, 2a ed., Englewood Cliffs, New Jersey, 1980, ISBN: 978-0139364358.

ANIL, M.; SAYGIN, D.; MIKETA, A.; GIELEN, D.; NICHOLAS, W.: “The True Cost of Fossil Fuels: Saving on the Externalities of Air”, IRENA, : 1-12, 2016.

BASTIDA, A.: “Evolución y Situación Actual de la Agricultura Protegida en México”, En: Sexto Congreso Internacional de investigación en Ciencias Básicas y Agronómicas, Ed. Universidad Autónoma Chapingo, Texcoco, Estado de México, p. 287, 2017.

CFE: Informe anual 2015, Comisión Federal de Electricidad. México, 14-34 p., 2015, ISBN: 9788578110796.

EAGLY, A.H.; CHAIKEN, S.: The Psychology of Attitudes, Ed. Harcourt Brace Jovanovich College Publishers, Orlando, Florida, 794 p., 1993.

GALETOVIC, A.; MUÑOZ, C.: “Carbón versus viento. Los costos de generar electricidad incluyendo las externalidades ambientales”, El Trimestre Económico, LXXVIll(4): 753-779, 2011.

GARCÍA, H.; CORREDOR, A.; CALDERÓN, L.; GÓMEZ, M.: “Análisis costo beneficio de energías renovables no convencionales en Colombia”, Centro de Investigaciòn Económica y Social, 2(5): 204-222, 2013, DOI: http://dx.doi.org/10.1108/JCM-10-2014-1179.

HESSAMI, H.Z.; YOUSEFI, P.: “Investigation of major factors influencing green purchasing behavior: Interactive approach”, European Online Journal of Natural and Social Sciences, 2(4): 584-596, 2013.

IRENA: “Power Generation Costs in 2017”, Renewable power generation costs in 2017, Abu Dhabi, 2018.

JEFFREY, S.A.; HODGE, R.: “Factors influencing impulse buying during an online purchase”, Electron Commerce, 7(2007): 367-379, 2007, DOI: http://dx.doi.org/10.1007/s10660-007-9011-8 .

JOHNSON, R.A.; WICHERN, D.W.: Applied multivariate statistical analysis, Hall, P.P. (ed.), Sixth ed., New Jersey, EEUU, 773 p., 2007, ISBN: 9780131877153.

KOTLER, P.; KELLER, K.L.: Dirección de marketing, Pearson Educación (ed.), Decimocuar ed., México, D.F., 808 p., 2012, ISBN: 9786073212458.

LORBES, J.; GARCIA, Y.; MILLA, M.; DIAZ, L.: “Análisis discriminante canónico con técnicas gráficas multivariadas aplicado a un diseño con dos factores”, Investigación en Ingeniería, 11(2): 38-47, 2015.

MARTÍNEZ, R.M.; TUYA, L.C.; MARTÍNEZ, M.; PÉREZ, A.; CÁNOVAS, A.M.: “El coeficiente de correlación de los rangos de Spearman”, Revista Habanera de Ciencias Médicas, VIII(2): 1-19, 2009.

MERINO, L.: “Energías renovables”, Energías renovables, 1(1): 20, 2012.

MOSER, A.K.: “Thinking green, buying green? Drivers of pro-environmental purchasing behavior”, Journal of Consumer Marketing, 32(3): 167-175, 2015, DOI: http://dx.doi.org/10.1108/JCM-10-2014-1179.

MUNDO, J.; DE CELIS, B.; HERNÁNDEZ, J.; DE CELIS, B.: “An overview of solar photovoltaic energy in Mexico and Germany”, Renewable and Sustainable Energy Reviews, 31: 639-649, 2014, ISSN: 1364-0321, DOI: http://dx.doi.org/10.1016/j.rser.2013.12.029.

MUÑOZ, M.; AGUILAR, J.; RENDÓN, R.; ALTAMIRANO, J.R.: Análisis de la dinámica de innovación en cadenas agroalimentarias, CIESTAAM, U.A.C.- (ed.), Primera ed., Texcoco, Estado de México: Universidad Autónoma Chapingo, 73 p., 2007, ISBN: 9789680203895.

ORTEGA, P.: “La investigación en la formación de actitudes: Problemas metodológicos y conceptuales”, Anales de pedagogía, 1(4): 187-201, 1986.

PALMER, M.; LINDE, M.; PONS, G.X.: “Correlational patterns between invertebrate species composition and the presence of an invasive plant”, Acta Oecologica, 26(3): 219-226, 2004, ISSN: 1146609X.

POSSO, F.: “Energía y ambiente: pasado, presente y futuro.”, Revistas científicas de América Latina y el Caribe, España y Portugal, 12(3): 54-75, 2012.

SAGARPA: Eficiencia Energética en el Sector Agropecuario, México, D.F., 21 p., 2016.

SANTOYO, H.; SUVEDI, M.; RAMÍREZ, P.: Manual para la evaluación de programas de desarrollo rural, Mundiprensa (ed.), Ed. Mundiprensa, Segunda ed., Texcoco, Edo. de México, 255 p., 2002, ISBN: 968-7462-31-0.

SANZO, M.J.; DEL RÍO, A.B.; IGLESIAS, V.; VÁZQUEZ, R.: “Attitude and satisfaction in a traditional food product”, British Food Journal, 105(11): 771-790, 2003, DOI: http://dx.doi.org/10.1108/00070700310511807.

SANZO, M.J.; DEL RÍO, A.B.; IGLESIAS, V.; VÁZQUEZ, R.: “El efecto de la actitud y de la calidad percibida sobre la intención de compra de un producto agroalimentario tradicional”, En: XI Congreso Nacional de ACEDE, vol. 1, pp. 1-24, 2001.

SENER: “Prospectiva de Energías Renovables”, Diario Oficial de la Federación, 1: 156, 2015, ISSN: 1098-6596, DOI: http://dx.doi.org/10.1017/CBO9781107415324.004.

SENER: “Estrategia de Transición para Promover el Uso de Tecnologías y Combustibles Mas Limpios”, Secretaría de Energía, 2016.

SULÉ, M.A.: Calidad percibida: Aplicación de los modelos de ecuaciones estructurales al ámbito agroalimentario, Universidad de Salamanca, 282 p., 1998.

VAZIFEHDOUST, H.; TALEGHANI, M.; ESMAEILPOUR, F.; NAZARI, K.; KHADANG, M.: “Purchasing green to become greener: Factors influence consumers’ green purchasing behavior”, Management Science Letters, 3(2013): 2489-2500, 2013, ISSN: 19239335, DOI: http://dx.doi.org/10.5267/j.msl.2013.08.013.

WESTBROOK, R.A.: “Product / Consumption-Based Affective Responses and Postpurchase Processes”, Journal of Marketing Research, 24(3): 258-270, 1987.

Most read articles by the same author(s)