La gestión de las partes interesadas requisito indispensable para el éxito sostenido de las organizaciones

Resumo

In recent decades, various changes have occurred in the business context due to multiple factors. Characterized by its complexity, there is a greater demand for transparency and accountability, increased regulations in the legal framework, the need for innovation and competitiveness, technological changes and social networks, and long-term sustainability, which have modified the nature of the relationships of companies with their stakeholders. Stakeholders, interest groups or interest groups constitute a priority element for decision-making and management of a company, these parties generate significant risk for the sustainability of the organization if their needs and expectations are not met, therefore, it is necessary for companies to be able to formulate plans and programs for the analysis of their management. However, it is considered that there are still organizations that lack this approach to their management, constituting a new business paradigm capable of meeting the requirements and circumstances of the 21st century. Hence, the general objective of this monograph is to theoretically ground the elements related to stakeholder management in organizations, for which purpose the hermeneutic, deductive and inductive methods, theoretical systematization, and comparative and critical analysis were used. As a result, it is theoretically systematized that properly managing stakeholders is essential for balancing interests, mitigating risks, and creating long-term value. Companies that prioritize this approach tend to be more resilient and competitive.